Vintage paint colors are a great resource for creating design schemes for a home or room refresh. These advertising brochures of yesteryear are affordable and interesting pieces of Americana that provide excellent color guidance. For collectors of Mid-Century memorabilia, these booklets provide a glimpse into the color trends, color combinations, and design aesthetics of a bygone era.
Sears Sero-Tone paint color charts were used from the 1940s to the late 1960s. Sears, Roebuck and Co. offered a range of paints under various brand names, including Sero-Coat. These paints were sold through the Sears catalog or in Sears retail stores and were marketed as affordable, high-quality options for homeowners. Pictured here is a Sears Interior Paint Color Chart from the 1950’s.
1950’s Sears Paint Colors
Pictured below is a 1956 Sears Harmony House Color Chart. Vintage hues, like these, provide inspiration for design schemes that are timeless and on-trend. Historical color charts provide a time machine traveling into past eras. These colors can inspire new life into contemporary spaces, adding depth, character, and a touch of nostalgia. Vintage color charts are a wonderful tool for creating your own unique harmonized color schemes.
1950’s Sherwin Williams Colors
Providing a glimpse into the fashions, societal trends, marketing theories, culture and design aesthetics of bygone eras, these color are trending in popularity as people realize how fun these inspiring time capsule items are.
When collecting vintage color brochures, the most important advice is to buy what you like. Additionally, make sure that they are in the best possible condition. Nobody finds torn, dirty, or damaged color charts attractive or interesting.
Collecting Vintage Paint Color Charts
These affordable and interesting pieces of Americana provide excellent hobby. Collecting vintage house paint colors gives design enthusiasts, building color schemes, a whole new way to look at color. These brochures provide a glimpse into the color trends, color combinations, and design aesthetics of bygone eras, inspiring creativity for contemporary design projects.
From soft pastels of the 1950s to vibrant hues of the 1970s, vintage paint store color charts offer a nostalgic journey through time, allowing designers and homeowners to tap into the unique color schemes and popular trends of different decades. Vintage color charts can be purchased on Ebay and Etsy from $10-$45 each depending on condition and paint manufacturer.