Vintage paint colors are a great resource for creating design schemes for a home or room refresh. These advertising brochures are affordable and interesting pieces of Americana that also provide excellent color inspiration. For collectors of vintage house painting memorabilia, these booklets provide a glimpse into the color trends, color combinations, and design aesthetics of bygone eras.

Sears Sero-Tone paint color charts were used from the 1940s to the late 1960s. Sears, Roebuck and Co. offered a range of paints under various brand names, including Sero-Coat. These paints were sold through the Sears catalog or in Sears retail stores and were marketed as affordable, high-quality options for homeowners. Pictured here is a Sears Interior Paint Color Chart from the 1950’s.
1956 Sears Harmony House Vintage Paint Colors
Pictured here is a 1956 Sears Harmony House Color Chart. Vintage hues, like these, provide inspiration for design schemes that are timeless and on-trend. Historical color charts provide a time machine traveling into past eras. These colors can inspire new life into contemporary spaces, adding depth, character, and a touch of nostalgia. Vintage color charts are a wonderful tool for creating your own unique harmonized color schemes.

1950’s Sherwin Williams Colors
These color combinations provide a glimpse into the fashions, societal trends, marketing theories, culture and design aesthetics of bygone eras. Vintage color charts, in particular, are trending in popularity as people realize the fun of these inspiring time capsule items
When collecting vintage color brochures, the most important advice is to buy what you like. Additionally, make sure that they are in the best possible condition. Nobody finds torn, dirty, or damaged color charts attractive or interesting.
Pictured here is a late 1950’s to early 1960’s Sherwin Williams Super Kem-Tone Color chart. Kem-Tone was introduced in 1941 and was the first commercially successful, durable, waterborne interior wall paint.

Collecting Vintage Paint Color Charts

These affordable and interesting pieces of Americana provide excellent hobby. Collecting vintage house paint colors gives design enthusiasts, building color schemes, a whole new way to look at color. These brochures provide a glimpse into the color trends, color combinations, and design aesthetics of bygone eras, inspiring creativity for contemporary design projects.
From soft pastels of the 1950s to vibrant hues of the 1970s, vintage paint store color charts offer a nostalgic journey through time, allowing designers and homeowners to tap into the unique color schemes and popular trends of different decades. Pictured here is a Benjamin Moore 1958 Exterior Color Chart. Vintage color charts can be purchased from $5-$45 each depending on condition and paint brand.